I’m excited to have been selected as one of Lean Cuisine’s Phenomenal Ambassadors. I’ll be working with the brand all summer to help share great stories of accomplishments and great food.
Picture it. You’re in a long white room with bright lights. You stand there, looking toward the other end of the almost empty space. A hundred faces peer at you through tiny windows that run the length of the whole room. The one thing between you and the closed door is a set of scales. To open the door, you have to stand on the scales and be weighed. In front of all. Those. Faces.
Does it scare you? Does it fill you with fear to think of everyone seeing that number? Are you ashamed of it?
Like many women, I dread being weighed. I hesitate at every doctor’s appointment, wishing desperately that I could somehow magically make the number go down. It doesn’t matter that every single day people can see what I look like. I walk down the street, go to work, hit the gym, eat at restaurants, and everyone around me can look at me and see that I’m a little overweight. If I was thin, they’d see that, too. How we look is apparent to everyone. Why does one little number change that?
I carry my weight pretty well. I have been told that I don’t “look” like I weigh as much as I do. A friend was recently shocked to discover that I weigh 180 lbs. She said she thought I looked great “for my weight.” What does that even mean?!
What is weight?
[box type=”info” align=”aligncenter” ]weight [/wāt/] noun a body’s relative mass or the quantity of matter contained by it, giving rise to a downward force; the heaviness of a person or thing.[/box]
Yah, weight is literally the amount of gravity that is pulling on us. And it can change in an hour or a day through literally hundreds of tiny fluctuations in our body chemistry.
What weight is not
Our weight does not relate to how smart we are or our capacity to love. Our weight is not an indication of our creative potential. It is not a measure of our success or failure.
It is a number.
But what if we could weigh ourselves based on our accomplishments? What if instead of some arbitrary number on that scale, we could see our real value?
Lean Cuisine is completely overhauling its brand. It is reintroducing itself to focus on modern eating;with it, comes new bold, ethnic flavors, new attributes, contemporary packaging – which I’ll be writing about later – as well as a new brand campaign that I’m thrilled to share with you today. Lean Cuisine’s new brand campaign Feed Your PhenomenalTM reflects its new brand purpose: to feed the greatness in every woman. To kick things off, Lean Cuisine is releasing their #WeighThis video featuring real women “weighing” themselves to help start a social conversation with a message that reinforces that the most important thing we should weigh is our accomplishments.
I’m a mother of three energetic little boys. Here’s what I see when I look on the scales:
In truth, it is a long road to get to the point where we can accept ourselves for who we are. It doesn’t matter how others see us, but how we see ourselves is the most important thing. Focusing on being a healthy, active mom to my kids is of paramount importance. But what kind of example will I be setting if I let some random number on a screen dictate my levels of self-confidence?
If I am going to be weighed, I want to be weighed on the love that I give to my kids. I want to be weighed on how hard I try to better myself through education and hard work. I want to be weighed on the nights I let them stay up a little later, have a second helping of ice cream and read the extra story or two at bed time.
Please check out Lean Cuisine‘s #WeighThis video! And then answer this question in the comments to enter the SheKnows sweepstakes for a chance to win a $100 Visa gift card:
What do you wish people would weigh you on?
No duplicate comments.
You may receive (2) total entries by selecting from the following entry methods:
- Leave a comment in response to the sweepstakes prompt on this post
- Tweet (public message) about this promotion; including exactly the following unique term in your tweet message: “#SweepstakesEntry”; and leave the URL to that tweet in a comment on this post
- Blog about this promotion, including a disclosure that you are receiving a sweepstakes entry in exchange for writing the blog post, and leave the URL to that post in a comment on this post
- For those with no Twitter or blog, read the official rules to learn about an alternate form of entry.
This giveaway is open to US Residents age 18 or older (or nineteen (19) years of age or older in Alabama and Nebraska). Winners will be selected via random draw, and will be notified by e-mail. The notification email will come directly from BlogHer via the [email protected] email address. You will have 2 business days to respond; otherwise a new winner will be selected.
The Official Rules are available here.
This sweepstakes runs from July 20, 2015 – September 30, 2015.
Be sure to visit the Lean Cuisine brand page on BlogHer.com where you can read other bloggers’ posts!