This is a sponsored post written by me on behalf of Filene's Basement. All opinions are 100% mine.
Filene’s Basement is re-launching! I know, can you believe it!? If you don’t know about this awesome shop, you probably didn’t grow up in the Northeast, Chicago or Mid-Atlantic states, where there were 20+ brick-and-mortar stores until the company closed in 2011. But fashion lovers and bargain shoppers are in luck because Filene’s Basement is about to re-launch as a curated online marketplace.
FilenesBasement.com is customized to personal taste for discount, branded apparel, accessories and home goods! It’s your one stop shop for everything you might need. Those who shopped there still feel a deep, personal attachment to the brand, and with the new site, they’ll be looking to reunite with old customers as well as bring unsurpassed fashion choices to new customers!
You might have heard of Filene’s and not even know it. They garnered national media attention for their annual “Running of the Brides” event, one of their breakthrough initiatives that nurtured a host of loyal (and somewhat fanatic) fans over many decades.
Stalwarts of the store used to refer to it simply as “The Basement,” and they adored the low-tech automatic markdown system where items that didn’t sell were marked down by a certain percentage after a certain number of days. The high-end goods were already an absolute steal, but the markdowns made them even more amazing!
My great aunts in Boston used to shop there exclusively, and they had a whole system in place for getting the best deal. They’d scope out the score every single week, making note of the must-have items. The best ones they would snap up right away, but more often they’d wait 12 or 18 days to ensure the best possible price.
They also knew that if items didn’t sell in 30 days, they were given to charity! What a fantastic concept!
I can’t wait to see what the new Filene’s Basement will be like. In this new age of high-tech shopping where you can buy amazing items at the click of a button, Filene’s is sure to be a great addition to the online marketplace. Head on over to the site and sign up for the newsletter so you don’t miss the grand opening!