This is a sponsored post written by me on behalf of Erik Bertrand Larssen. All opinions are 100% mine.
Hell Week is a term used in many different scenarios, from pledging a fraternity in college to a certain type of military training. In world-renowned mental trainer Erik Bertrand Larssen‘s new book, “Hell Week” is a guide on how to become your best self in just seven days.
I was asked if I wanted to get my hands on an early copy of the book and explore the concepts within for myself. I have to admit I JUMPED at the chance. I have lately been doing a lot of introspection about my life and came to the conclusion that I need to make some critical changes in order to create long-term professional and personal success and overall lifestyle improvements. Erik’s military-inspired yet accessible guide promises to do just that.
I love that the book is split into sections to make it as simple as possible. The first section deals with planning and preparation, and Erik describes this time as crucial to finding success during your own Hell Week. After all, those who fail to prepare prepare to fail! Erik suggests doing your prep for 2-3 weeks before you begin your Hell Week. There are various activities, both mental and physical that you should be completing before you begin. However, he also says that some people like to jump in with both feet, and this is okay, too!
I’ll be honest – I am definitely in the planning and preparation stage. I received the book a couple of weeks ago, and I have been reading and re-reading this section of the book non-stop. Erik talks about how most successful people have their Plan A and Plan B. But the really successful folk will have plans C, D, E and F, as well! Since no two Hell Weeks are the same, it is important to do your due diligence before you begin so that you are prepared for any eventuality.
I spoke to my husband about the idea of doing my own Hell Week, and he was super supportive. I got all excited, and then my doubts and fears took over. What if it was too hard? What if I fail? Maybe I should wait a while longer – after all, this is a really busy week for me, and we JUST got back from vacation. But my hubby was adamant – why put off what can be done now? He offered his help and support in any way I might need it, but he made sure to tell me he thinks I will have no problem making it through.
I’m not so sure about that! But one thing I have learned already from the book is to embrace adversity!
In Step One of prep, Erik suggests that Adversity is “one of the best forms of motivation, provided you’re prepared for it.” In that way, I can’t help but feel a busy week is the BEST time to start this program. After all, if you’re looking to be your best self, why not do your best at many things at once?
I’m excited to see where this goes, to be honest. Today is Day 1. I will update you all on my progress throughout this week to keep accountable. Who knows? Maybe it will inspire someone to do their own Hell Week!
In the meantime, pick up your own copy of the book on Amazon and let me know if you have any questions or feedback. And for those who are interested in knowing more about the author, let me quickly describe his background so you can better understand why I am putting so much faith in him.
Erik is the best-selling author of No Mercy and Hell Week. His books have sold more than 450,000 copies and have been translated into thirteen languages around the world. His first US edition of Hell Week was published by Simon & Schuster in 2016.
He draws on his Special Forces experience as a Norwegian Army paratrooper and has created seven maxims to training you mentally and physically for a greater focus and a higher level of achievement. Each day has a different theme and area of focus.
Today, Erik is the number one performance coach in Norway with clients ranging from business executives to Olympic athletes. His international clients include Microsoft, the Boston Consulting Group and StatOil, the largest oil company in Norway.